Inspiration for this design (translating as “Novohrad pixels”) comes from man’s shirt embroidery, traditionally worn in Polichno (Novohrad region) during the second third of the twentieth century. The patterns were usually created using cross stitch embroidery and their colour ways differentiated from one another based on the age of the wearer. We decided to keep the pixelated look, so typical for cross stitch, but we have re-drawn the motifs by hand, using charcoal, to provide modern & playful aesthetics. The gray t-shirt is complemented by a blue, contrasting color design. We also have a white and black t-shirt with different color variants of the design. You can match the whole family, as Novohrad pixels can be found in the women’s and men’s collection.
100% cotton – OCS100 checked by Ecocert Greenlife
Ribbed crew neckline with elastane.
Twin needle finishing at cuffs and hem.
145 gsm
Care instructions
We recommend washing inside out, which will contribute to the longevity of the garment.
Organic cotton
BIO cotton represents a return to safer and more sustainable cultivation methods and its processing. Its cultivation uses natural fertilizers, follows procedures that protect biodiversity and does not use any chemicals. Products that are certified by OCS or GOTS certificates meet the conditions for the use and processing of organic fibre in accordance with international regulations for organic production. We strongly identify with and support this philosophy.
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